The playbook for going from AI demo to paying customer.
Anyone can get a working demo out of Lovable in an afternoon. This is the system for everything after: what to validate, how to sell before you build, how to ship without losing the plot, and how to land your first paying customer. Free, and built for non-technical founders.


Trusted by students from leading organizations




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What's Inside
Validate — Confirm real people will pay before you invest a dollar. AI-powered customer research plus a discovery interview framework, so you're building on evidence, not hope.
Brand — Name, domain, logo, and a one-liner that does the selling for you. Done in a day, because this step is a day, not a month.
Website + Email — A landing page written in your customers' own words and a five-email sequence that warms every lead automatically.
Sell — Direct founder-led outreach to land your first paying customers. Before the product is finished. This is the step everyone skips and the reason most AI apps die with zero users.
Build Your MVP — Use AI tools like Lovable to ship a working product in two weeks. How to write your PRD, pick the right builder, stay in control when the app grows, and get through the part where AI-built apps usually fall apart.
Scale — Find the one or two growth channels that actually work for your product instead of doing all of them badly. LinkedIn, content, SEO, and the new AI search channels.
Automate — Set up AI operations with Cowork so the business runs without you sitting in every decision.
Meet your instructor
Over 15 years of expertise in the field at your disposal

Christian Peverelli is a non-technical serial entrepreneur, investor, and the founder of WeAreNoCode and Bond. He has trained more than 600 non-technical founders across 24 countries and built a YouTube audience of over 300,000 subscribers teaching people how to build businesses with AI tools. Previously co-directed the LA chapter of a global pre-accelerator whose alumni have raised $50M+ and gone into Techstars, Y Combinator, and 500 Startups. Christian doesn't write code. He teaches what he actually does in his own businesses.
Christian Peverelli
Founder & CEO - WeAreNoCode